Music supervisors, film and television executives, as well as tastemakers in the advertising and video game and trailer businesses all look to True Talent to provide music for their projects. As such, these key players are constantly contacting True Talent whenever they are looking for music. As a result, True Talent is in a very unique position unlike no other company. Not only do we have the respect of all these key tastemakers, but we've been doing this for over ten years - long before everyone "jumped on the bandwagon" of film/tv licensing and it became the hottest way to break new acts. TV is considered "the new radio" as a single placement will be heard by millions of TV watchers at a time. Additionally, certain television shows offer "ad cards" to feature the album artwork and plug the artist at the end of the show in exchange for a reduced master license. These ad cards are great for awareness and can dramatically increase CD sales, particularly with current chartings artists and singles.